BLOOMINGTON, Ill., Sept. 6, 2011 /PRNewswire/ -- Every 26 seconds in America, a student drops out of high school. In an effort to address this startling statistic and encourage high school students throughout the country to be more (BMOR) than the statistic, the 26 Seconds campaign is asking the nation's youth to take the BMOR Project pledge to stay in school.
The BMOR Project will run throughout the school year and offer monthly activities and prize opportunities, including a grand prize opportunity at the end of the year. This month's activity is to take the pledge at facebook.com/26seconds. By doing so, teens 13-19 may win one of 26, $15 iTunes© gift cards being awarded daily until Sept. 25. On Sept. 26, and on the 26th of each month thereafter, the next activity and prize opportunity will be announced. The 26 Seconds campaign has also teamed up with other national organizations who are members of the America's Promise Alliance. Those organizations will help reach youth and connect them to the program through their local affiliates.
On Aug. 31, Newark High School administrators in Newark, Ohio, with support from State Farm, staged a rally to address 400 entering freshmen and encourage the students to join the BMOR Project and take the 26 Seconds pledge. The campaign will stage similar events across the country, inviting students to pledge to "discover new interests, set goals and BMOR than a statistic."
State Farm© introduced its "26 Seconds" campaign in March, with the support of the America's Promise Alliance and LeBron James. To shine a light on the importance of high school graduation, the campaign uses an active online community (facebook.com/26seconds and 26seconds.com), and has teamed up with education leaders, non-profit partners, State Farm agents and employees to help motivate teens to stay in school and creatively express themselves about the issue.
State Farm has been a committed business partner to education for more than two decades. The company supports numerous initiatives that support systemic improvements to the nation's educational system. Its partnership with the America's Promise Alliance strongly focuses on improving the high school graduation rate through the GradNation campaign.
"State Farm has a long history of supporting systemic changes in America's education system," said Edward B. Rust Jr., State Farm chairman and chief executive officer. "Now more than ever, it is important to reinforce to today's youth the importance of staying in school. We believe youth are strong peer advocates to communicate this message. We're hopeful that the 26 Seconds campaign will provide the platform for them to engage and help improve outcomes."
Engaging Students Directly
The fundamental principle of 26 Seconds is to connect with young people (those who can be change agents) and to motivate and inspire them to set positive goals, and pursue those goals through education. The campaign engages and empowers youth to "take back the stat." It asks them to BSEEN, BHEARD, BYOU and BMOR by sharing their talents and creativity with other young people across the country facing similar issues that may prevent them from graduating and realizing their future potential.
About State Farm®:
State Farm and its affiliates are the largest provider of car insurance in the U.S. and is a leading insurer in Canada. In addition to providing auto insurance quotes, their 17,800 agents and more than 65,000 employees serve 81 million policies and accounts – more than 79 million auto, home, life and health policies in the United States and Canada, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 37 on the Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com or in Canadahttp://www.statefarm.ca.
About America's Promise Alliance:
America's Promise Alliance is the nation's largest partnership organization dedicated to improving the lives of children and youth by raising awareness, supporting communities, and engaging in nonpartisan advocacy. Through our Grad Nation campaign, we harness the collective power of our partner network to mobilize Americans to end the high school dropout crisis and prepare young people for college and the 21st century workforce. Building on the legacy of our Founding Chairman General Colin Powell, the Alliance believes the success of our young people is grounded in the Five Promises—caring adults; safe places; a healthy start; an effective education; and opportunities to help others. For more information about America's Promise Alliance, visit www.americaspromise.org.
SOURCE State Farm
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