SKOKIE, Ill. — Prior to the new Topco program, pharmacists did not dispense Top Care brand OTCs because they relied on other labels that were covered by both public and private health insurers, said Curtis Maki, a registered pharmacist and vice president of HBC/GM program management and pharmacy for Topco, Skokie, Ill.
Before, if a pharmacist wanted to dispense a Top Care brand OTC, the pharmacy would have to carry two different labels of the same product: the Top Care brand label for patients with private health insurance, and a generic label OTC that participated in Medicaid.
“This is inefficient, and a reason why Top Care nor other retailer private labels were not positioned behind-the-counter,” said Maki.
Now that Top Care is reimbursed by Medicaid and other insurers, pharmacists can feature the Top Care brand of OTCs not only on the retail shelf, but also behind the pharmacy counter for patients with a prescription.
“This, in turn, builds pharmacy loyalty,” Maki said.
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